Use Google Grants to Generate Revenue for Your Nonprofit
Google Grants is a very powerful tool. The obvious use of it is to sell things, but it can be used for so much more to generate revenue for your…
Case Study 2: NAHS Volunteer Recruitment & Sales
In our previous case study, we explored how Google Grants could get you a 5,500% increase in web traffic from people searching something relevant to what you do. However, those…
How to Apply for Google Grants
The bad news is that Google Grants applications can be tricky. The good news is that you only have to do it once for your nonprofit. Once you get an…
SEO for Nonprofits
Though the focus of my business is Google Grants, I thought I would share some beginner-level instruction on SEO as that is foundational for a good digital marketing plan. SEO…
Ten Ways to Improve CTR for Google Grants Accounts
Google’s 2018 eligibility rules have not been easy for anybody. Even PPCs who spend a lot of time with Google Grants like myself have had difficulty getting accounts compliant. These…
Every Google Grants Account Needs Good Landing Pages and Relevant Searches
There are many things that you can do in a Google Grants account. So many, that at times it can be a little bewildering. In working with nonprofits, I’ve learned…
Case Study 1: Wallow Foundation Increases Web Traffic by 5,500%
Learning how AdWords works can be a stressful endeavor. Any guide or blog on it is filled with jargon describing dozens of tools, rules, and ways to measure performance. But…
Facebook & Paypal Offer Giving Tuesday Match
This post was first made in 2017 and has been updated for the 2018 season. Fill out the form to download the below guide as a starting point for building…
The Three Rings of Reach in Nonprofit Advertising
Every client needs to fundamentally understand that for a Google Grants account to work, they need a significant volume of searches related to their landing pages. When speaking with nonprofits…
Google Donated $8 Billion Worldwide to Nonprofits Through Google Grants
Mary Ellen Coe, the president of Google Marketing Solutions, recently wrote an article on Google’s economic impact report for American businesses. From the report, you can further drill down into information that…
PosterGarden Donations to Nonprofits
I was at a recent board meeting for Friends of the Multnomah County Library (“FOL”), when we discussed an amazing deal we received from PosterGarden. PosterGarden is a Portland company…
Remarketing Strategies for Nonprofits
One thing I try to emphasize to nonprofits who are just starting to use Google Grants is that most people who visit your website are visiting it for the first…
- 1
- 2